How To Use Instagram Guides To Supplement Your Posts

Instagram Guides are a fantastic way to supplement your posts. With standard feed posts on Instagram, you are constrained with either posting text-heavy pictures across as many slides as you need or including information in a caption with a finite character count (that your followers may not read all the way through). And, if you have extra words that you need to add, you will have to paste them as a comment on your post. Naturally, this is not ideal for a lot of circumstances.

For this reason, the use of Instagram Guides may be incredibly useful for explaining text-heavy concepts or ideas—interspaced with visual aids. 
Guides will not extend the number of words you can include in captions, but they will allow you to further express your ideas and expand on what you mean in a longer form manner.

Users will use Guides to actively look for information, meaning it is the perfect place to take an authoritative stance on issues and make recommendations on particular topics. 

Instagram Guides can only be created based on posts that have already been posted--meaning you cannot upload pictures that have not already been posted on Instagram. This adds another dimension to your posts and is something that you can take into consideration when creating posts. 

You can also supplement your posts with other user's posts this is a great way to show that you are not confined to your bubble and aware of the world that is going on around you. It is a way to cement yourself within your industry and prove yourself as an expert. 

When using the product feature of Guides, this is a great way to add extra and additional information about a certain product; this could include reviews or explanations into the product's use or making method. You could also include behind the scenes looks. 

Guides are a great way to collect all your posts on one theme in one place. This makes it easier for your audience to find certain posts without having to scroll through your entire fade. Additionally, your audience will be able to find recommendations and interact with your content in a more meaningful way that is entirely relevant to them.  

Guides are the best way to add more detail to certain topics that you have branded yourself as an expert in. For a very basic example, if you post a lot of photos of brunch, creating Guides around the best brunch spots, or best coffee, or the most Instagrammable décor would be a fantastic way to take your content to a whole new level.

With the advent of this feature, Instagram has effectively created a way for you to expand on your content in a clean and concise manner, but not necessarily having to ruin the theme of your feed. It is a super-effective way to convey information and position yourself as an authority on any given thing. To conclude, Guides can the perfect way to expand on your posts and give your audience a deeper understanding of your content.    
